{"id":31599,"date":"2026-07-27T15:52:09","date_gmt":"2026-07-27T13:52:09","guid":{"rendered":"https:\/\/stella33.com\/branded-podcast-what-it-is-and-why-a-company-should-invest-in-one\/"},"modified":"2026-08-12T15:43:44","modified_gmt":"2026-08-12T13:43:44","slug":"branded-podcast-what-it-is-and-why-a-company-should-invest-in-one","status":"publish","type":"post","link":"https:\/\/stella33.com\/en\/branded-podcast-what-it-is-and-why-a-company-should-invest-in-one\/","title":{"rendered":"Branded podcast: what it is and why a company should invest in one"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31599\" class=\"elementor elementor-31599 elementor-31460\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2aee1b8 e-flex e-con-boxed e-con e-parent\" data-id=\"2aee1b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ec95f3 elementor-widget elementor-widget-heading\" data-id=\"2ec95f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">In summary<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1704785 elementor-widget elementor-widget-text-editor\" data-id=\"1704785\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>A branded podcast is original audio content created and funded by a company to engage a target audience in a way that aligns with the brand\u2019s values, distinct from a corporate podcast aimed primarily at an internal audience.<\/li><li>In Italy, there were 15.2 million podcast listeners in 2024, up 2% compared with 2023, and 63% had listened to at least one branded podcast (Ipsos, Digital Audio Survey 2024).<\/li><li>A branded podcast primarily drives engagement and message retention rather than immediate financial returns: it creates a long-term effect that strengthens audience loyalty.<\/li><li>53% of listeners influenced by a branded podcast look for more information about the brand, 26% talk about it with friends and acquaintances, and 16% purchase the brand\u2019s product (Ipsos, 2024).<\/li><li>The level of brand presence within the format (associated, integrated, sponsor-produced) should be chosen based on the communication objective, not on industry convention.<\/li><\/ul><p> <\/p><p>A company looking to strengthen brand awareness, build audience loyalty or position itself as a reference point in its industry can use a branded podcast as a tool that works over a longer time horizon than an advertising campaign, with a higher level of audience engagement than the average for other digital formats.<\/p><ul><li style=\"list-style-type: none\"> <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d96ddb2 elementor-widget elementor-widget-heading\" data-id=\"d96ddb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a branded podcast<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a27782b e-flex e-con-boxed e-con e-parent\" data-id=\"a27782b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11a47a5 elementor-widget elementor-widget-text-editor\" data-id=\"11a47a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A branded podcast is original audio content created and sponsored by a brand, designed to engage a target audience in a way that aligns with the brand\u2019s values and objectives. It differs from a corporate podcast, which is primarily intended for internal company communication with employees or collaborators, typically for training and information purposes. Many companies also combine the two approaches, adapting the format to the specific needs of the project.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f8b3d74 e-flex e-con-boxed e-con e-parent\" data-id=\"f8b3d74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8db539f elementor-widget elementor-widget-heading\" data-id=\"8db539f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why it matters for marketing and corporate communications<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29e0e6d elementor-widget elementor-widget-text-editor\" data-id=\"29e0e6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For those managing a company\u2019s marketing, a branded podcast offers an editorial channel that does not depend on social media algorithms and makes it possible to build a direct, ongoing relationship with listeners. For a B2C company, the format expands the brand\u2019s strategic presence on a channel with relatively low advertising saturation. For a B2B company, the same format becomes a tool for training and informing clients, partners or the sales network.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57e0fc6 e-flex e-con-boxed e-con e-parent\" data-id=\"57e0fc6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49c9bbe elementor-widget elementor-widget-heading\" data-id=\"49c9bbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Market context: the role of branded podcasts in Italy today<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbb0a79 elementor-widget elementor-widget-text-editor\" data-id=\"bbb0a79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to the Ipsos Digital Audio Survey 2024 report, \u201cUnlocking the potential of podcasts: from passion to strategy\u201d, Italy had 15.2 million podcast listeners in 2024, up 2% from 2023, and 63% of them had listened to at least one branded podcast, also up 2% from 2023. The branded podcast audience consists of 39% under-35s, 29% university graduates, 11% students and 13% professionals in senior roles. <\/p><p> <\/p><p>Within this audience, Ipsos identifies a segment of more frequent listeners, known as Hunters: around 6 million people who listen to podcasts every day or 2\u20133 times a week. 61% of Hunters recommend podcasts to others and 63% receive recommendations themselves, creating a word-of-mouth effect that extends the content\u2019s organic reach beyond the audience reached directly by the brand. <\/p><p> <\/p><p>These figures describe the Italian podcast market as a whole, combining general and branded listening, and are updated to 2024: they indicate a growth trend, but do not guarantee the same results for every project, which depend on content quality, publishing consistency and alignment with the target audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9f0991 elementor-widget elementor-widget-image\" data-id=\"d9f0991\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/stella33.com\/wp-content\/uploads\/2026\/07\/d42787af-53ef-4cbf-bd62-9dd47d8730d7-1-768x1024.webp\" class=\"attachment-large size-large wp-image-31464\" alt=\"Branded podcast Milano\" srcset=\"https:\/\/stella33.com\/wp-content\/uploads\/2026\/07\/d42787af-53ef-4cbf-bd62-9dd47d8730d7-1-768x1024.webp 768w, https:\/\/stella33.com\/wp-content\/uploads\/2026\/07\/d42787af-53ef-4cbf-bd62-9dd47d8730d7-1-225x300.webp 225w, https:\/\/stella33.com\/wp-content\/uploads\/2026\/07\/d42787af-53ef-4cbf-bd62-9dd47d8730d7-1.webp 1125w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13d2452 elementor-widget elementor-widget-heading\" data-id=\"13d2452\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How it creates value for the brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ed807c elementor-widget elementor-widget-text-editor\" data-id=\"0ed807c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The first effect of a branded podcast concerns awareness and reputation: an analysis by BBC StoryWorks for BBC Global News, titled \u201cAudio:Activated\u201d, attributes to branded podcasts an 89% increase in brand awareness and a 57% improvement in brand reputation, as well as a stronger brand identity and positioning the company as an opinion leader in its industry.<\/p><p> <\/p><p>The second effect concerns engagement and message retention: according to the same source, 55% of listeners say they are engaged by branded podcasts, while 58% remember the content they listened to over time. The financial return is not immediate: it builds gradually, with a progressive increase in conversions from listeners to customers, a phenomenon often described in the industry as a long-term loyalty effect. <\/p><p> <\/p><p>The third effect concerns word of mouth and trust. According to Ipsos (2024), almost 4 in 10 Italian listeners discovered a brand they did not previously know through a podcast, a figure that rises further among Hunters. More than half of listeners also say they appreciate brands that produce audio content.  <\/p><p>After listening to a branded podcast, users typically take one of the following actions (Ipsos, 2024):<\/p><p> <\/p><ul><li>looks for more information about the brand (32% of activated listeners)<\/li><li>talks about it with friends and acquaintances (26%)<\/li><li>purchases the brand\u2019s product (16%)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-931e1f6 elementor-widget elementor-widget-heading\" data-id=\"931e1f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The three types of brand integration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f49997 elementor-widget elementor-widget-text-editor\" data-id=\"8f49997\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The level of brand presence within the format varies depending on the communication objective and can be divided into three models, reflected in three successful branded podcasts published in recent years.<\/p><p> <\/p><p>In the associated model, the brand remains in the background and limits itself to the role of project promoter, mentioned at the end of the episode. This is the case with <a href=\"https:\/\/en.wikipedia.org\/wiki\/The_Message_(podcast)\">\u201cThe Message\u201d<\/a>, an eight-episode fiction series produced in 2015 by General Electric with the agencies BBDO New York and Giant Spoon, together with Slate\u2019s Panoply network: a story of espionage and the decoding of a 70-year-old radio signal, built using the narrative techniques of auteur radio from the 1940s and 1950s. The podcast surpassed 4.5 million downloads and reached number one in the iTunes podcast charts, remaining recognizable as standalone entertainment rather than as advertising content.  <\/p><p> <\/p><p>In the integrated model, the brand is present within the narrative and becomes the starting point for telling stories, as in <a href=\"https:\/\/open.spotify.com\/show\/4ZhjU4tmosgR75miqVcPDq\">\u201cAccelera, storie di successo di imprese italiane\u201d<\/a>: four episodes produced by One Podcast (Gedi Group) linked to the free \u201cAccelera con Amazon\u201d programme, in which journalist Mary Cacciola interviews entrepreneurs who explain how they grew their e-commerce businesses. Amazon provides the context and funds the project, but the entrepreneurs remain the protagonists. <\/p><p> <\/p><p>In the sponsor-produced model, the brand is the direct protagonist of the podcast, which tells its story or provides B2B content to its audience. <a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-podcast\">\u201cThe McKinsey Podcast\u201d<\/a> features analysis and interviews on strategy and economics led by McKinsey &amp; Company consultants, aimed at an audience of managers and professionals. <a href=\"https:\/\/www.elah-dufour.it\/notizie\/podcast-una-storia-dolcissima\">\u201cUna Storia Dolcissima\u201d<\/a>, the first podcast by Novi (Grande Cioccolato Italiano), written by Eugenio Signorini and produced by Piano P, tells the story of chocolate across six episodes, from the Maya and Aztec civilizations to modern industrial production, intertwining it with the brand\u2019s identity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cccbdf elementor-widget elementor-widget-heading\" data-id=\"8cccbdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Operational implications: what you need to launch a branded podcast<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d2ac85 elementor-widget elementor-widget-text-editor\" data-id=\"2d2ac85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before launching a branded podcast project, it is advisable to define several key elements: an understanding of the brand, an analysis of the target audience and the editorial concept; an editorial plan that establishes the most effective narrative for the chosen audience; scriptwriting and, where useful, transcription to improve accessibility and reach; a measurement plan based on KPIs and listening metrics; and a multichannel promotion and distribution plan, to achieve a broader return than publishing on audio platforms alone.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94fc120 elementor-widget elementor-widget-heading\" data-id=\"94fc120\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Producing a branded podcast in Stella33\u2019s podcast room<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33b4fa1 elementor-widget elementor-widget-text-editor\" data-id=\"33b4fa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/stella33.com\/en\/podcast-room\/?_gl=1*15egp31*_up*MQ..*_ga*MTAwMTE5ODI2My4xNzg2NTM3MTc4*_ga_DKZ3G63PW9*czE3ODY1MzcxNzgkbzEkZzAkdDE3ODY1MzcxNzgkajYwJGwwJGg0NDg4NzkxNDI.\">Stella33\u2019s podcast room<\/a> at <a href=\"https:\/\/stella33.com\/en\/ssg-milan-spark-business-district\/?_gl=1*1hqh7ya*_up*MQ..*_ga*MTY4MDcxODY1LjE3ODUzNDAyNjc.*_ga_DKZ3G63PW9*czE3ODUzNDAyNjYkbzEkZzEkdDE3ODUzNDE5MzEkajYwJGwwJGgyMTM4NjMwNjY5\">Stella Santa Giulia<\/a> (Milan) operates as a fully fledged branded podcast studio: alongside recording, it offers an editorial consultancy service covering brand and target audience analysis, concept and format definition, scriptwriting, production and post-production, through to a multichannel promotion plan. The four available packages, from Basic to Luxury, make it possible to tailor the project according to how much of the process needs to be entrusted to the external team and how much is managed internally by the company. <\/p><p> <\/p><p>For more details on technical equipment, in-room technical support and the difference compared with a DIY recording setup, see <a href=\"https:\/\/stella33.com\/en\/podcast-room-in-milan-why-choose-a-professional-studio\/?_gl=1*zotvii*_up*MQ..*_ga*Mjg0MDg5Njg0LjE3ODY1NDE3Mzc.*_ga_DKZ3G63PW9*czE3ODY1NDE3MzYkbzEkZzAkdDE3ODY1NDE3MzYkajYwJGwwJGgyMTQwMjU4MTQ2\">Why choose a professional podcast room<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d78a446 elementor-widget elementor-widget-heading\" data-id=\"d78a446\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4549f29 elementor-widget elementor-widget-n-accordion\" data-id=\"4549f29\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7260\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-7260\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is a branded podcast? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7260\" class=\"elementor-element elementor-element-aa44771 e-con-full e-flex e-con e-child\" data-id=\"aa44771\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b88374 elementor-widget elementor-widget-text-editor\" data-id=\"0b88374\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is original audio content created and sponsored by a company to engage a target audience in a way that aligns with the brand\u2019s values and objectives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7261\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7261\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is the difference between a branded podcast and a corporate podcast? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7261\" class=\"elementor-element elementor-element-2a87b54 e-con-full e-flex e-con e-child\" data-id=\"2a87b54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94e2305 elementor-widget elementor-widget-text-editor\" data-id=\"94e2305\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A branded podcast is aimed at an external audience for marketing and entertainment purposes. A corporate podcast is primarily aimed at internal staff, for training and information purposes. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7262\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7262\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is a corporate podcast? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7262\" class=\"elementor-element elementor-element-ea27cbf e-con-full e-flex e-con e-child\" data-id=\"ea27cbf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6271193 elementor-widget elementor-widget-text-editor\" data-id=\"6271193\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Corporate podcast is the generic term used in Italy for a podcast produced by a company, regardless of the audience it targets. In practice, it corresponds to a branded podcast when the audience is external (customers, prospects, the market) and to a corporate podcast when the audience is internal (employees, collaborators, sales network). <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7263\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7263\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How can I create an effective branded podcast for my company? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7263\" class=\"elementor-element elementor-element-a7d4e50 e-flex e-con-boxed e-con e-child\" data-id=\"a7d4e50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3198852 elementor-widget elementor-widget-text-editor\" data-id=\"3198852\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An effective branded podcast starts with a clearly defined target audience and a concept aligned with the brand\u2019s values, followed by an editorial plan that establishes the most suitable narrative for the chosen audience. It relies on professional production to ensure consistent quality from episode to episode and is supported by a measurement plan (listening KPIs) and a multichannel promotion strategy. These steps are described in detail in the \u201cOperational implications\u201d section of this article. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7264\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7264\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How long does it take to see results from a branded podcast? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7264\" class=\"elementor-element elementor-element-6264356 e-flex e-con-boxed e-con e-child\" data-id=\"6264356\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eedd227 elementor-widget elementor-widget-text-editor\" data-id=\"eedd227\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The return is not immediate: it builds over time through a gradual increase in engagement, message retention and conversions from listeners to customers, an effect described in the industry as a long-term loyalty effect.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7265\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7265\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What level of brand presence should you choose for the format? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7265\" class=\"elementor-element elementor-element-893efb7 e-flex e-con-boxed e-con e-child\" data-id=\"893efb7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43bad3b elementor-widget elementor-widget-text-editor\" data-id=\"43bad3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It depends on the communication objective: the associated model is suitable for brands that want to remain in the background, the integrated model for those that want to use stories to convey their values, and the sponsor-produced model for those that want to talk directly about the brand or provide B2B content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34733b2 elementor-widget elementor-widget-text-editor\" data-id=\"34733b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Would you like to explore a branded podcast project for your company? <\/strong>Contact us for editorial consultancy and a personalized quote.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a48bcd elementor-widget elementor-widget-hubspot-form\" data-id=\"1a48bcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hubspot-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 139678416,\n\t\t\t\t\t\t\t\t\tformId: \"5faa7649-e9a7-4c9c-a52f-7cc83c1650f0\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1786635574000-7332438212\",\n\t\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1786635574000-7332438212\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In summary A branded podcast is original audio content created and funded by a company to engage a target audience in a way that aligns with the brand\u2019s values, distinct from a corporate podcast aimed primarily at an internal audience. In Italy, there were 15.2 million podcast listeners in 2024, up 2% compared with 2023, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":31469,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[40,77],"tags":[53],"class_list":["post-31599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine-en","category-stella-santa-giulia-en","tag-stella-santa-giulia-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Branded Podcast: what it is and why brands should invest in it- Stella33 Workspace<\/title>\n<meta name=\"description\" content=\"A branded podcast strengthens brand awareness and loyalty over time. 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