Pietro Martani
Pietro Martani: Innovator and Pioneer of Flexible Office in Italy
Pietro Martani's Career
Pietro Martani is a successful Italian entrepreneur. Born in 1973, he earned a degree in International Relations after completing his studies at the University of Pavia, Trinity College in Ireland, and Hunter College of the City University of New York. He later obtained an MBA from Fondazione Istud. In his early twenties, he founded an internet company, which he later sold, and then launched Rentxpress and Halldis, leading companies in Italy in the corporate housing and holiday rentals sectors. He is best known for founding Copernico, one of Italy’s key players in the “flexible office” sector, as well as in corporate dining and event management.
Copernico's Project
Copernico was founded with the vision of creating productive work environments, offering customizable and scalable spaces focused on the well-being of both individuals and companies. Under his leadership, Copernico became a benchmark in the world of flexible workspaces, revolutionizing the entire sector through innovation.
Throughout his career, Pietro Martani played a pivotal role in transforming the concept of the office in Italy, championing the idea of the workplace as a vibrant space that integrates functionality, design, and well-being. In 2021, Martani oversaw the sale of Copernico to IWG, the world’s leading flexible workspace provider.
Vision for the Future of Workspaces
Pietro Martani is one of the main advocates of the hybridization between Workspaces Hospitality, a trend that transforms social and reception areas in offices, making them resemble next-generation hotel lounges. This approach places the worker at the center, valuing them as a “worksumer,” a consumer of spaces and experiences.
Perspectives on the Post-Pandemic World of Work
After the health emergency, Pietro Martani observed how offices are evolving towards more flexible models, where positive interaction among workers and physical collaboration become crucial for creativity and innovation. Pietro has also contributed to the development of spaces that are not only functional but also capable of attracting talent through innovative design, advanced services, and a focus on the human dimension of workspaces.
Stella33's Project
Through a strategic partnership with Colliers, and the founding of Stella33, Pietro Martani has continued to develop advanced solutions in the office real estate sector, rethinking workspaces. His insights led to the creation of Stella33, which manages and offers flexible workspaces designed to boost productivity and promote employee well-being.
Today, Pietro Martani continues to have a profound influence on the workspace sector, collaborating with companies and property owners to offer solutions that meet market demands and enable flexible workspaces to create innovative work ecosystems.
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